Economic Case

Missouri can win investments, business, and retain talent by sending a clear message that the LGBTQ community is fully welcome here. This message matters to large and small businesses, to tourism and travel, and to skilled workers.

Treating LGBTQ people fairly and welcoming them warmly costs nothing and would change our state’s brand for the better, while creating quantifiable, long-term economic benefits.


  • 47% Of meeting and convention planners say they will “absolutely avoid” booking meetings in states that pass anti-LGBT legislation (Meetings & Conventions Magazine)
  • 1 billion negative social media posts about Indiana’s stance on LGBT rights in just 30 days in 2015
  • Visit Indy found that Indiana lost at least 12 conventions and $60 million in revenue after the passage of anti-LGBT legislation in 2015
    • Seven months after Indiana made headlines for advancing an anti-LGBT initiative, Visit Indy asked meeting planners, “Has Indianapolis been in the news recently?” 58% of respondents’ answers included “RFRA” or “LGBT issues.”
  • $100M Cost to the North Carolina economy due to the relocation of the 2017 All-Star Game from Charlotte to New Orleans
  • $75M Estimated economic impact of hosting a NCAA Final Four tournament. The NCAA is questioning future host cities on discrimination protections as part of selection criteria.
  • “Disastrous”  Economic impacts reported by the Greensboro Coliseum stemming from performers boycotting North Carolina over LGBT issues
  • $600M Five-year economic damage to hotel & meetings industry, as estimated by the Metro Atlanta Chamber of Commerce, if anti-LGBT legislation had been signed into law
  • An economic development study estimated potential economic damage to Arizona of more than $140 million in lost meetings and conventions over three years, after the 2013 passage of a bill that was widely perceived to be hostile to LGBT people.
  • The CEO of the New Orleans Convention and Visitors Bureau estimated a loss in state tax revenue of up to $65 million per year, as a result of perceptions that Louisiana is discriminatory.

Economic Impacts of Pride Festivals

Corporate Investment/Strengthen the Economy

  • $1 billion Facebook’s investment in a new data center in Fort Worth; executives cited the city’s LGBT-inclusive non-discrimination law as part of their decision
  • 2,000+ New jobs lost due to canceled corporate investments in North Carolina over LGBT issues, 250 jobs from Deutsche Bank and 400 jobs at PayPal
  • $600M Five-year economic damage to hotel & meetings industry, as estimated by the Metro Atlanta Chamber of Commerce, if anti-LGBT legislation had been signed into law
  • In Georgia, a GE executive cited Governor Nathan Deal’s veto of a controversial bill as “definitely pertinent” in the company’s decision to locate its digital headquarters in Atlanta.

Attract Talent/Talent

    • When recruiting top talent, a welcoming stance toward LGBTQ people matters—not just for LGBT workers, but for recruiting all talented workers
    • 79% of non-LGBTQ Millennials want to see workplace non-discrimination for their peers
    • 30% States with LGBTQ-inclusive non-discrimination protections attract large numbers of inventors, who in turn produce 30% more patents than their peers (Harvard Business Review)
    • Executives at companies like Celanese Corporation and Dow Chemical have also publicly noted concerns about the potential of LGBTQ issues “to harm our competitive advantage in the war for talent” and to force talent to “migrate” elsewhere.
    • Millennials – the largest group in the workforce – overwhelmingly support non-discrimination protections for LGBTQ people, and they vote with their feet. 
    • In 2013, the Detroit Regional Chamber found that 38% of its collegiate “brain drain” was moving to more LGBTQ-inclusive areas. 
    • A 2016 Harvard Business Review study found that LGBTQ-friendly states attract large numbers of inventors who produce 30% more patents than their peers.
  • The new National Geospatial campus in St. Louis is set to bring in over 3,000 high tech jobs to the region. The geospatial has had a total economic impact of nearly $5 billion, according to the St. Louis Development Corporation.
  • The new St. Louis MLS stadium will bring nearly 1000 jobs in both construction and stadium staffing. 
  • Amazon HQ in Missouri could bring $5 billion dollars and 50,000 jobs, claiming a lack of “blueprint for talent”

Businesses are watching state legislatures. They are investing in states with laws that foster diversity, inclusion, and a robust workforce. And states that sanction LGBT discrimination simply cannot compete.

LGBT non-discrimination protections are an investment in stronger communities and a stronger economy.